A culture of testing

Sometimes you just know that the model that you will change to is better than the one that is already i place without a test!

A culture of testing

via Seth's Blog by Seth Godin on 1/14/11

Netflix tests everything. They're very proud that they A/B test interactions, offerings, pricing, everything. It's almost enough to get you to believe that rigorous testing is the key to success.

Except they didn't test the model of renting DVDs by mail for a monthly fee.

And they didn't test the model of having an innovative corporate culture.

And they didn't test the idea of betting the company on a switch to online delivery.

The three biggest assets of the company weren't tested, because they couldn't be.

Sure, go ahead and test what's testable. But the real victories come when you have the guts to launch the untestable.

Posted via email from bhsprincipal's posterous

Insurgents and incumbents

Here's to hoping that more educators take on the role of insurgent in 2011!

Insurgents and incumbents

via Seth's Blog by Seth Godin on 1/1/11

Incumbents compromise to please the committee and bend over backwards to defend the status quo.

Insurgents have the ability to work without a committee and to destroy the status quo.

The game is stacked in favor of the insurgents, except--

They're under pressure from boards, investors and neighbors to act like incumbents.

It takes guts to be an insurgent, and even though the asymmetrical nature of challenging the status quo is in their favor, often we find we're short on guts. ... and then the incumbents prevail.

Posted via email from bhsprincipal's posterous