Friday, January 14, 2011

A culture of testing

Sometimes you just know that the model that you will change to is better than the one that is already i place without a test!

via Seth's Blog by Seth Godin on 1/14/11

Netflix tests everything. They're very proud that they A/B test interactions, offerings, pricing, everything. It's almost enough to get you to believe that rigorous testing is the key to success.

Except they didn't test the model of renting DVDs by mail for a monthly fee.

And they didn't test the model of having an innovative corporate culture.

And they didn't test the idea of betting the company on a switch to online delivery.

The three biggest assets of the company weren't tested, because they couldn't be.

Sure, go ahead and test what's testable. But the real victories come when you have the guts to launch the untestable.

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Sunday, January 2, 2011

Insurgents and incumbents

Here's to hoping that more educators take on the role of insurgent in 2011!

via Seth's Blog by Seth Godin on 1/1/11

Incumbents compromise to please the committee and bend over backwards to defend the status quo.

Insurgents have the ability to work without a committee and to destroy the status quo.

The game is stacked in favor of the insurgents, except--

They're under pressure from boards, investors and neighbors to act like incumbents.

It takes guts to be an insurgent, and even though the asymmetrical nature of challenging the status quo is in their favor, often we find we're short on guts. ... and then the incumbents prevail.

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Wednesday, December 22, 2010

Another Reminder of Educators Who Fail To Embrace Modern Tools

How long can you ignore tools that will engage students?

via Seth's Blog by Seth Godin on 12/22/10

The problem with browsers is that they rarely buy anything.

The prospect who walks up to the salesperson and says, "I'm looking for a pinstripe suit in size 38" is a lot more likely to walk out with a suit than the one who mutters, "No thanks, just looking."

Which is relevant to your quest for a new product or business or job or mate or project worth working on...

If you're still looking around, making sure you understand all your options, getting your bearings or making sure you're well informed, you're most probably browsing.

You missed the first, second and third waves of the internet. You missed a hundred great jobs and forty great husbands. You missed the deadline for that course and the window for this program.

Quit looking and go buy something already.

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Saturday, December 11, 2010

Once again Godin has me thinking about school - Is the answer this simple?

This post reminds me of the whole selling job that we are doing with so many of our stakeholders regarding embracing technology integration in order to access all of the new tools for engaging students that are available to us. In my school specifically, we are going to be a 1:1 environment next year and we sometimes get caught up in important but complicated discussions about how we are going to do certain things.

Maybe I am wrong, but I feel as long as people begin to understand why we need to make this change and they begin to believe the why then we will have the momentum we need to answer all of the hows that will pop up along the way. The why is the easy part and the how is the complicated part.

via Seth's Blog by Seth Godin on 12/11/10

...is always more effective a response than, "well, it's complicated."

One challenge analysts face is that their answers are often a lot more complicated than the simplistic (and wrong) fables that are peddled by those that would mislead and deceive. Same thing is true for many non-profits doing important work.

We're not going to have a lot of luck persuading masses of semi-interested people to seek out and embrace complicated answers, but we can take two steps to lead to better information exchange:

1. Take complicated overall answers and make them simple steps instead. Teach complexity over time, simply.

2. Teach a few people, the committed, to embrace the idea of complexity. That's what a great college education does, for example. That's what makes someone a statesman instead of a demagogue. Embracing complexity is a scarce trait, worth acquiring. But until your customers/voters/employees do, I think the first strategy is essential.

You can't sell complicated to someone who came to you to buy simple.

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